The Effect of Environmental Frugal Innovation on Consumers’ Eco-Responsible Behaviour in Togo

Authors

• Preabalo Essokobré N’DANIDA, Research Laboratory in Economics and Management Sciences (LaRSEG), Faculty of Economics and Management, University of Kara, TogoFollow
• Doman GNOUFOUGOU, Research Laboratory in Economics and Management Sciences (LaRSEG), Faculty of Economics and Management, University of Kara, TogoFollow

Abstract

This research examines the effect of environmental frugal innovation on consumers' eco-responsible behaviour. A mixed approach was adopted, using a questionnaire and a non-probability convenience sampling technique. Structural equation modelling results show that three dimensions—cost efficiency, functional simplicity and local embeddedness—have a positive and significant effect on consumers' eco-responsible behaviour, validating the corresponding hypotheses. By contrast, environmental impact and social impact do not show significant effects. The study concludes by identifying limitations and suggesting future research directions, particularly on how accessible and locally adapted innovations can encourage more responsible consumption in developing countries.

Recommended Citation

N’DANIDA, Preabalo Essokobré and GNOUFOUGOU, Doman (2026) "The Effect of Environmental Frugal Innovation on Consumers’ Eco-Responsible Behaviour in Togo," Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management): Vol. 31: Iss. 2, Article 11.
https://doi.org/10.66499/2665-7112.1614
Available at: https://scholarhub.univh2c.ma/remadeg/vol31/iss2/11

DOI

10.66499/2665-7112.1614

REMADEG