Abstract
This article examines the core functions of trademarks as instruments of distinction, marketing, and trust-building, and highlights their role in protecting consumers against deception, fraud, and market confusion—especially in a context of expanding trade and rising counterfeiting. It argues that legal recognition of trademark functions—source indication, quality signaling, and communicative/advertising roles—enhances market transparency and supports fair competition. The study also discusses how trademark classifications (individual, collective, certification, and well-known marks) strengthen consumer protection mechanisms, while reviewing the Moroccan legal framework and relevant international standards.
Recommended Citation
Mahboubi, Mohamed
(2023)
"The Role of Trademark Functions and Their Classification in Ensuring Consumer Rights,"
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management): Vol. 28:
Iss.
3, Article 8.
Available at:
https://scholarhub.univh2c.ma/remadeg/vol28/iss3/8