Abstract
This article investigates the influence of Brand Content on the marketing performance of service companies operating in increasingly competitive markets, where innovation and differentiation are essential for customer retention. The study examines the extent to which Brand Content serves as a strategic lever for enhancing key marketing variables, including perceived value, customer engagement, perceived service quality, and brand reputation. The findings indicate that Brand Content positively shapes customer perceptions by improving engagement, satisfaction, and loyalty. Furthermore, it plays a significant role in enhancing perceived quality and strengthening brand reputation. Overall, the study demonstrates that Brand Content is a strategic marketing tool capable of improving marketing performance by reinforcing customer relationships and supporting brand differentiation.
Recommended Citation
Kissi, Leila
(2026)
"Brand Content: A Strategic Lever for Improving the Marketing Performance of Service Companies,"
Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management): Vol. 31:
Iss.
1, Article 8.
https://doi.org/10.66499/2665-7112.1623
Available at:
https://scholarhub.univh2c.ma/remadeg/vol31/iss1/8
DOI
10.66499/2665-7112.1623