Digital Communication and Corporate E-Reputation in Morocco: Insights from a Case Study

Authors

• Adil CHERKAOUI, Associate Professor (Habilitated), Faculty of Legal, Economic and Social Sciences (FSJES) Ain Chock, Editor-in-Chief of the REMADEG Journal, Hassan II University of CasablancaFollow
• Ilham BOUGHABA, Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.Follow
• Yasmina BENNIS BENNANI, Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.Follow
• Sabah KHAOUA, Professor of Higher Education, Research Laboratory in Development Economics and Organizational Governance (LAREDGO), Faculty of Legal, Economic and Social Sciences Ain Chock (FSJES-AC), Hassan II University of Casablanca.Follow

Abstract

This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized marketing strategies tailored to local customer needs and emerging market trends is essential to improving the company's digital performance and long-term competitiveness.

Recommended Citation

CHERKAOUI, Adil; BOUGHABA, Ilham; BENNIS BENNANI, Yasmina; and KHAOUA, Sabah (2026) "Digital Communication and Corporate E-Reputation in Morocco: Insights from a Case Study," Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management): Vol. 31: Iss. 1, Article 4.
https://doi.org/10.66499/2665-7112.1619
Available at: https://scholarhub.univh2c.ma/remadeg/vol31/iss1/4

DOI

10.66499/2665-7112.1619