Market Response Time and Performance: The Case of Exporting SMEs

Authors

• Kamar Abaaoukide, L-QUALIMAT GRTE Research Laboratory, Cadi Ayyad University, Faculty of Legal, Economic and Social Sciences (FSJES Marrakech); Associated Member, Research Laboratory in Development Economics and Organizational Governance (LAREDGO).Follow

Abstract

Performance remains one of the most widely debated concepts in management sciences, with no universal consensus regarding its definition, determinants, or measurement. Nevertheless, it remains a fundamental criterion for evaluating business success. This study examines the influence of market response time on organizational performance. The empirical investigation was conducted through case studies of two exporting SMEs operating in the textile industry, a sector characterized by intense international competition. The findings highlight the strategic importance of rapid market responsiveness as a key driver of competitiveness and organizational performance in export-oriented businesses.

Recommended Citation

Abaaoukide, Kamar (2026) "Market Response Time and Performance: The Case of Exporting SMEs," Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management): Vol. 31: Iss. 1, Article 11.
https://doi.org/10.66499/2665-7112.1626
Available at: https://scholarhub.univh2c.ma/remadeg/vol31/iss1/11

DOI

10.66499/2665-7112.1626