Abstract
On digital social networks and Instagram in particular, female influencers mainly use images to communicate with their audience. A form of visual communication that allows them to enter a process of digital self-presentation. On Instagram, the female influencers in our sample are depicted as perfect, slim body and attractive. These images can impact women's perception of their own bodies and self-worth. A visual/virtual representation that can encourage women to seek an unrealistic physical perfection maintaining, in order to achieve this ideal, a set of stereotypes that persist in the social imaginary. In this present project, we will study the images of the female influencers on Instagram based on a semiotic analysis of the image. An analysis that will allow us to verify if the visual representations of the female body on this space correspond to the normative models of femininity.
Recommended Citation
BAHA, Hassan
(2024)
"SEMIOLOGICAL ANALYSIS OF VISUAL REPRESENTATIONS OF THE FEMALE BODY ON INSTAGRAM,"
Faits de Langue et Société (FLS): Vol. 10:
Iss.
1, Article 2.
Available at:
https://scholarhub.univh2c.ma/fls/vol10/iss1/2