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Abstract

In a world shaped by globalization and the digital revolution, anthropology faces unprecedented challenges. It goes beyond merely observing societies, probing deeply into the transformations that redefine what it means to be human, as well as our interactions and identities. Technologies alter our relationships with space, time, the body, and others, while algorithms and data increasingly reduce human behavior to quantifiable patterns. In this context, anthropology provides a critical perspective, preserving the depth of experiences and the richness of contexts, and highlighting the cultural, symbolic, and social dimensions often hidden behind technical innovations. Through its interdisciplinary approach, drawing on history, sociology, philosophy, and the broader humanities, anthropology captures the complexity and plurality of the phenomena it studies. It helps deconstruct taken-for-granted assumptions, reveal power dynamics, and give voice to marginalized perspectives. In the digital age, anthropology emerges as an essential discipline for rethinking knowledge, maintaining ethical and critical reflection, and guiding societies through profound changes, balancing technological innovation with human dignity.

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