Abstract
Publicity, after the era of journal advert, took a differentform by enteringsymbolism. Perceived as a privileged instrument of influence on humanbehavior, itseeks to move the receiver by referring to the symbolism of cultural codes or people’sidentity, in particularpopularsongs. A strategythat tries to convince by seducing, dramatizing and fabricatinga message, designed to partially or totallydeceive the receiver.
Recommended Citation
OUACHENE, Naima
(2023)
"THE PERSUASIVE IMPACT OF POPULARSONGS IN MOROCCANARABICTELEVISIONADVERTISING,"
Faits de Langue et Société (FLS): Vol. 9:
Iss.
1, Article 7.
Available at:
https://scholarhub.univh2c.ma/fls/vol9/iss1/7