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Abstract

This study adopts a socio-didactic approach to analyze the influence of social representations on the learning of the Amazigh language within Moroccan universities. It aims to define the position of Amazigh within Morocco’s current multilingual landscape and to determine how the images (positive or negative) formed by students impact their motivation and desire for linguistic appropriation. The research addresses key questions: How is Amazigh perceived by learners—as an identity-based, official, or purely symbolic language? Furthermore, what is their level of motivation when faced with the competition of other languages such as Arabic, French, and English? This research is based on a qualitative and quantitative field study conducted at the Faculty of Letters and Human Sciences, Ain Chock (Casablanca). The corpus consists of a questionnaire administered to a sample of 50 multilingual students, supplemented by direct observation of behaviors and epilinguistic discourse within the classroom context

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