Abstract
Advertising is not just a reflection of society; it is a representation of the world. This phenomenon is very similar to what is called, in social psychology, a social representation. In addition, television advertisement in Moroccan Arabic employs elements of social thinking, beliefs, images, stigma or stereotypes that the receiver confronts with their own thinking system. In this regard, it recovers the image assigned to gender in Moroccan society in order to reproduce its own communicative strategies.
Recommended Citation
Ouachene, Naima
(2020)
"Gender, sociocultural representations link with family structure in Moroccan Arabic television advertising,"
Faits de Langue et Société (FLS): Vol. 6:
Iss.
1, Article 7.
Available at:
https://scholarhub.univh2c.ma/fls/vol6/iss1/7