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Abstract

This article examines gendered religious discourse on Moroccan social media and analyses its effects on representations of identity. Taking a multidisciplinary approach that combines gender sociology, sociology of religion and digital studies, this research draws on critical and digital discourse analysis, online ethnography and field observations. The results highlight how this content, by exploiting the virality and interactivity inherent in these platforms, contributes to the reproduction and reformulation of patriarchal norms. The study thus highlights the tension between the modernisation of media, the reconfiguration of religious authority and the persistence of gender hierarchies in the contemporary Moroccan context.

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